Plot — What is The Secret of HEMA about?
This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.
Top Cast & Director
▶ The Secret of HEMA — Official Trailer
Quick Facts
| Type | Movie |
| Released | 2012 |
| Genre | Documentary |
| Language | NL |
| Audience Score | 60% (6.0/10, 1 votes) |
The Secret of HEMA — FAQ
Is The Secret of HEMA worth watching? The Secret of HEMA holds a 6.0/10 rating from 1 viewers. This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retai
Who directed The Secret of HEMA? Directed by Yan Ting Yuen.
Where can I stream The Secret of HEMA? Streaming availability for The Secret of HEMA is listed above when a platform is confirmed. MovieLink App is an info guide and hosts no files.
When did The Secret of HEMA release? It released in 2012.
